The 2008 Amador County Fair has been recognized with multiple awards in the annual Western Fair Association (WFA) Achievement Awards competition. No less than six first, and five second place wins were chalked up by the Fair’s marketing and operations programs for the 2008 Barnyard Mardis Gras Fair. WFA is composed of member fairs and large special events in the western states of Washington, Oregon, California, Nevada, Arizona, Idaho, Texas, Minnesota, Indiana, New Mexico, Alaska and Hawaii, plus three major shows in Canada. The Amador County Fair competed against other Fairs of similar size.
Top honors went to the Fair for their 10 Reasons to Attend the Fair advertising series, the Barnyard Mardis Gras theme execution, the $2,000 Big Easy Cash Giveaway, their Innovative Use of Technology in Advertising, the 2008 Sponsorship Packet, and their Emergency Plan. They also received second place awards for the overall marketing program and print advertising designed by Fair publicist Karen Spencer, the Fair Guide produced by the Ledger Dispatch, the poster by Rand Huggett, Fair Sponsor Involvement and the Fair’s Conservation Program.
“It’s especially gratifying to be recognized by your peers in the Fair industry,” says Troy Bowers, CEO of the Amador County Fair. “But we fully understand that we owe our success to the partnerships we have with our sponsors, our vendors, our volunteers and the teamwork of our staff and our Board of Directors.”
Looking forward to another award-winning Fair, the 2009 event is sure to catch the eye of the Judges in the next competition. The Amador County Fair says 2009 is “A Grape Time to Hukilau” July 30 - August 2.
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